Holiday Scams to Watch Out for in 2024

The holidays are a time for joy, shopping, and…scammers? Unfortunately, yes. As online shopping and travel ramp up, so do the risks. Scammers are pulling out all the stops this season, using everything from fake e-commerce sites to charity cons to trick unsuspecting victims. Here’s what to watch for, who’s being targeted, and how to protect yourself.

From phishing texts to package delivery scams, scammers are taking advantage of the holiday rush. These six common scams are ramping up, and understanding how they work is key to staying safe.


How These Scams Work

  1. Phishing and Smishing
    • How It Works: Scammers send emails or texts pretending to be from banks or retailers. They claim there’s an issue with your account, urging you to click a link that installs malware or captures personal information.
    • Target: Online shoppers who rely on smartphones for purchases.
    • Example: A consumer receives a text that appears to be from their bank, claiming suspicious activity. The link leads to a fake site asking for login details.
  2. Fake E-Commerce Sites and Social Media Ads
    • How It Works: Scammers set up fake websites that look like legitimate stores, often promoting their “sales” through social media ads. Once the consumer makes a purchase, they’re left empty-handed.
    • Target: Bargain hunters looking for holiday deals online.
    • Example: A shopper clicks an Instagram ad for luxury goods at a huge discount. The site looks real, but it’s fake, and the items never arrive.
  3. Charity Scams
    • How It Works: Scammers create emails or messages that look like they’re from well-known charities, asking for donations that go straight to fraudsters.
    • Target: Generous donors during the holiday season.
    • Example: Someone receives an email asking for donations to a “disaster relief fund” linked to a cloned charity site. Donations go straight to scammers.
  4. Gift Card Scams
    • How It Works: Fraudsters pose as friends, family, or officials, pressuring victims to pay with gift cards, which are nearly impossible to trace or recover.
    • Target: Individuals who are unfamiliar with gift card scams.
    • Example: A scammer pretends to be an IRS agent, threatening legal action unless the target buys gift cards and provides the codes.
  5. Travel Scams
    • How It Works: Scammers set up fake travel deals and listings, tricking travelers into paying for vacations or accommodations that don’t exist.
    • Target: Travelers booking last-minute holiday accommodations.
    • Example: A family books a holiday rental on a cloned site mimicking a trusted travel platform. They pay, only to find the property doesn’t exist.
  6. Package Delivery Scams
    • How It Works: Consumers get fake delivery notifications prompting them to click a link to reschedule a delivery or pay a fee. This link captures personal information or installs malware.
    • Target: Online shoppers awaiting holiday deliveries.
    • Example: A person gets an SMS claiming a package couldn’t be delivered. They click the link and unknowingly hand over personal data.


Why You Should Care

Holiday scams can drain bank accounts, steal identities, and create massive headaches. Whether you’re shopping or traveling, these scams can easily target you. Understanding their tactics helps you avoid falling victim.


Protecting Yourself from Holiday Scams

  1. Verify the Source: If you get a message about account issues or suspicious activity, contact the company directly using their verified website or phone number.
  2. Research Retailers: Before making a purchase from an unfamiliar site, check for HTTPS in the URL, look up reviews, and verify contact information.
  3. Donate Cautiously: Stick to established charities and avoid clicking links in unsolicited emails. Use sites like the Better Business Bureau’s Wise Giving Alliance to check legitimacy.
  4. Reject Gift Card Payments: No legitimate company or government agency will ask for payment through gift cards.
  5. Stick to Known Travel Platforms: Use reputable booking sites and double-check the website URL before entering payment details.
  6. Be Wary of Delivery Texts: Instead of clicking links, visit the official site of the delivery company to track your package.


Quick Tips for Extra Holiday Safety

  • Did you know? Scammers often create urgency, saying you must act “now.” Take a pause and verify before responding.
  • Pro Tip: Secure payment methods, like credit cards with fraud protection, are safer than debit cards for online purchases.


Key Terms Defined

  • Phishing: A tactic where scammers impersonate companies through emails or messages to steal personal data.
  • Smishing: Phishing conducted via SMS (text message) instead of email.
  • Cloned Site: A fake website designed to look like a legitimate one, often used to steal personal and payment information.

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