Ah, the digital age—where scammers are innovating faster than the latest smartphone models! NatWest has revealed the fastest-growing scams of 2024, from fake delivery texts to AI voice cloning. With nearly half of British adults having been targeted by a scam in the last year, it’s crucial to stay informed to protect yourself and your loved ones. Let’s break down the latest scams and how you can stay one step ahead.
In 2024, scammers have evolved their tactics with the help of technology. Fake parcel texts, social media marketplace cons, and AI-driven voice scams are skyrocketing. Here’s what to watch for and how to stay safe as scammers take advantage of new tech and online shopping trends.
How These Scams Work
- Fake Parcel Delivery Texts: Scammers send fake texts about “delivery issues” to get you to click on links that steal your personal info or install malware. The texts are designed to look just like UPS or Royal Mail notifications.
- Social Media Marketplace Scams: Fraudsters post fake ads for popular products on Facebook Marketplace or Instagram. Once you send payment, the profile disappears along with your money.
- AI Voice Cloning Scams: Using AI, scammers create convincing voice clones of people you trust, like a family member. They’ll “call” to urgently ask for money or personal information.
Who’s Most at Risk?
Young adults aged 18-24 are the primary targets, with more than half having been approached by scammers in the last 12 months. Social media scams particularly hit this age group, while over 65s are targeted less but are still vulnerable to newer tricks like AI voice cloning.
Real-Life Example
In Wales, fake parcel delivery texts saw a significant rise, with 40% of people reporting an encounter with these scams. And in Northern Ireland, a 26% rise was seen in scams where fraudsters posed as family members in need of emergency cash. As NatWest’s fraud expert Stuart Skinner says, “If it’s urgent and asks for money, always take a pause and verify.”
Why This Matters
Losing money to a scam is more than a financial blow—it’s a hit to your sense of security and trust. These scams don’t just target individuals but also prey on the vulnerabilities of friends and family. With the rise of AI, fraudsters are more equipped than ever to create realistic scams that can fool even the most tech-savvy.
How to Protect Yourself Against 2024’s Fastest Growing Scams
- Verify Delivery Notices: Real delivery companies won’t ask for fees via text. If you get a suspicious message, contact the company directly.
- Be Cautious on Social Media: Avoid making purchases directly through social media ads. Look up the company independently before buying.
- Trust Your Instincts with Voice Calls: If a family member sounds off or unusually urgent, hang up and call back using a known number.
- Never Rush Financial Decisions: Scammers create urgency. Always double-check before sending money.
- Share What You Know: Talk openly about these scams with friends and family to raise awareness.
Quick Tips to Stay Safe
- Did you know? AI-powered voice scams can mimic anyone’s voice. Never trust caller ID alone, as it can be easily spoofed.
- Pro Tip: If a payment is required, go directly to the company’s website rather than clicking links from unknown messages or emails.
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Key Terms Defined
- AI Voice Cloning: Using artificial intelligence to replicate someone’s voice convincingly, often used in scams to impersonate trusted individuals.
- Social Media Marketplace Scam: Fake ads on platforms like Facebook Marketplace where scammers pretend to sell goods that don’t exist.
- Phishing: A technique where scammers try to trick you into revealing personal information via fake messages, calls, or emails.
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