Loneliness, Risk-Taking Makes Older Americans Prime Fraud Targets, Finra Says

They say wisdom comes with age, but unfortunately, so do scammers. Turns out, simply picking up the phone or entering a sweepstakes could put older adults at a higher risk of falling for financial fraud. A new study by the Finra Investor Education Foundation dives deep into the behaviors that make seniors more vulnerable to scams—and the findings might surprise you.

A recent survey of 905 fraud victims identified by the U.S. Postal Inspection Service found that certain habits, such as answering unknown calls or engaging in high-risk financial activities, significantly increase the likelihood of being scammed. The study examined five major fraud types—romance and imposter scams, charity fraud, investment fraud, product and services fraud, and prize or grant fraud. The most common? Prize and grant fraud, affecting nearly half (49%) of respondents, followed closely by product and services fraud at 43%.


How It Works:

Scammers often exploit loneliness, financial insecurity, and risky financial behaviors. Here’s how:

  • Fraudsters target individuals who engage in activities that increase their exposure—such as responding to telemarketers or filling out sweepstakes entries.
  • Scammers use emotional manipulation, high-pressure tactics, and promises of financial gain to trap victims.
  • Many scams originate through phone calls and mail, making it crucial for seniors to be extra cautious when engaging with unknown sources.


Who’s Targeted:

Older adults, especially those experiencing loneliness or financial difficulties, are prime targets. Individuals who frequently engage in financial risk-taking, such as playing the lottery or investing in high-return schemes, are also more vulnerable.


Real-Life Example:

A 72-year-old retiree, James, received a call informing him that he had won a "government grant" worth $10,000. To claim his prize, he had to pay a small "processing fee" upfront. Excited about the unexpected windfall, James wired $500—only to realize later that the grant was fake. Sadly, his money was gone for good.


Why You Should Care:

The number of fraud cases reported to the FTC reached a staggering 2.6 million in 2023, with total losses skyrocketing to $10 billion—triple what they were in 2019. Older adults are hit the hardest, with those aged 70-79 reporting median losses of $803, nearly double that of younger victims.


How to Protect Yourself:

  • Avoid unknown calls and emails: If you don’t recognize the number, let it go to voicemail. Be cautious with unsolicited messages and offers.
  • Verify before you buy: If something seems too good to be true, it probably is. Always check the legitimacy of companies and organizations before making financial commitments.
  • Limit engagement with telemarketers and sweepstakes: Scammers often prey on individuals who frequently participate in sweepstakes or respond to marketing calls.
  • Use call-blocking and spam-filtering tools: Many phone carriers and apps offer services that block potential scam calls.
  • Stay educated: Enroll in financial literacy programs that teach how to spot persuasive fraud tactics.


Quick Tips & Updates:

  • Did you know? The Routine Activities Theory suggests that crime occurs when a motivated offender finds a vulnerable target without proper safeguards. The more exposure you have to potential scams, the higher your risk.
  • Pro Tip: If you suspect a scam, report it immediately to the FTC or your local consumer protection agency.


Stay safe, stay informed.


Keyword Definitions:

  • Fraud Victimization: The act of being deceived or tricked into giving away money or personal information.
  • Investment Fraud: A scam involving false promises of high returns on investments.
  • Routine Activities Theory: A criminological concept stating that crime occurs when there is a motivated offender, a suitable target, and a lack of preventive measures.
  • Financial Literacy: The ability to understand and apply financial skills, including saving, investing, and recognizing scams.
  • Telemarketing Scam: A fraudulent scheme conducted over the phone where scammers attempt to obtain money or sensitive information.

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